6. CONTENT
6.1. Responsibility for Your Content
6.1.1. You alone are responsible for Your Content and any consequences that flow therefrom.
6.1.2. Any business may respond to a reviewer in accordance with the following procedure:
6.1.2.1. Any business reviewed on the Site, irrespective of whether the business has purchased a Subscription service or not, may object to a review posted on the Site in accordance with the following procedure:
6.1.2.1.1. by clicking the report review flag on the Site, and thereafter by completing the fields required and submitting the request;
6.1.2.1.2. upon receipt of the response from the business, the Content of the review will be investigated and will be removed if we are of the view the review is not compliant with our Content Guidelines;
6.1.2.1.3. if we are of the view the review is compliant with our Content Guidelines, we will contact the reviewer and request the reviewer to confirm that the review posted by the reviewer is unbiased, factual, and correct and that the reviewer stands by the review. We may (but are not obliged in any way) to ask for additional materials or information to verify the facts stated in the review. This could include for example, receipts and invoices, order confirmations, emails and screenshots of your interactions with customer service of the business;
6.1.2.1.4. if the reviewer confirms that the review is unbiased, factual and correct and that the reviewer wishes to stand by the review, the review shall remain on the Site (without prejudice to remove any review in our sole discretion);
6.1.2.1.5. if the User confirms that the review is unbiased, factual and correct and that the User wishes to stand by the review, the review shall remain on the Site;
6.1.2.1.6. should the reviewer not respond to the request from us within 48 (forty-eight) hours, the review will be deleted from the Site.
6.1.3. Only businesses that have purchased a Subscription service may respond to a review posted on the Site, and in accordance with the following procedure:
6.1.3.1. by clicking the "Reply" icon corresponding a particular review on the Site, and thereafter by completing the fields required and submitting the reply;
6.1.4. To the extent that the Subscription service purchased by a business offers a free trial period, if at the end of the trial period the business elects not to continue with the Subscription service, any reply posted by the business during the period will remain on the Site but no further right to reply will be permitted.
6.1.5. Reviewers may remove a review posted by them at any time.
Content Guidelines
6.1.6. These are some of the Content Guidelines we require that you follow:
6.1.6.1. As a reviewer you should: i) use simple, polite, respectful and factual language to share your experience; ii) not make non-specific or generalised allegations about a business or the people working there (e.g. "everyone who works there is dishonest") and rather focus on explaining the particular experience you had – what was supposed to happen, what went wrong, how it could it have been better; iii) not make personal attacks on representatives of the business (e.g. "Peter is dishonest").
6.1.6.2. Language should not constitute a threat, harassment, hate speech, or be lewd, or display bigotry.
6.1.6.3. Users are prohibited from posting unlawful content, including defamatory, insulting, private, racist, sexist, threatening, harassing, degrading, fraudulent, obscene, indecent, misleading, abusive or otherwise objectionable material ("unlawful content") on Hellopeter.
6.1.6.4. Users are prohibited from posting content that is patently offensive to the online community, such as content that promotes racism, bigotry, hatred or physical harm of any kind against any group or individual.
6.1.6.5. Users are prohibited from posting content that would constitute, encourage, promote or provide instructions for the conduct of an illegal activity, criminal offence, give rise to civil liability, violate the rights of any party in any country of the world, or that would otherwise create liability or violate any local, national or international law.
6.1.6.6. Users are prohibited from posting content that provides instructional information about illegal activities such as making or buying illegal weapons, violating someone's privacy or providing or creating computer viruses.
6.1.6.7. Users are prohibited from posting personal information such as their name, email address, contact details, address and any other identifying information.
6.1.6.8. Users are prohibited from impersonating any person or entity or otherwise misrepresenting your affiliation with a person or entity, including Hellopeter.
6.1.6.9. Users are prohibited from posting advertising and other content containing commercial activities in their reviews, including unsolicited promotions, mass mailing or "spamming", transmission of "junk mail", "chain letters", political campaigning, contests, raffles, solicitations, sweepstakes, barter and pyramid schemes.
6.1.6.10. By posting a review, you the reviewer confirm you are a bona fide customer of the business that you are writing a review about, and that all facts contained in your review are true and accurately describe your experience. You agree that if you have been furnished with an incentive in exchange for writing a review this offer did not influence the content of your review. Hellopeter regards any breach of this undertaking as a material breach of these Terms.
6.1.6.11. Your contributions should be unbiased and objective. For example, you shouldn't write reviews of your own business or employer, your friends' or relatives' business, your peers or competitors in your industry, or businesses in your networking group.
6.1.6.12. Please make sure your contributions are relevant and appropriate to the forum. For example, Hellopeter is not a platform for employees to write reviews about their employers.
6.1.6.13. Don't post other people's private information without their permission, including, but not limited to, their surname, address, phone numbers, email address and credit card number.
6.1.6.14. Don't use the intellectual property of a third party without their permission. In this regard Users are prohibited from posting content that may infringe any patent, trademark, trade secret, copyright or other intellectual or proprietary right of any party. In particular, Users may not post content that promotes an illegal or unauthorised copy of another person's copyrighted work, such as providing pirated computer programmes or links to them, providing information to circumvent manufacture-installed copy-protect devices, or providing pirated music or links to pirated music files.
6.1.6.15. Users are prohibited from posting content that contains restricted or password only access pages, or hidden pages or images (those not linked to or from another accessible page).
6.1.6.16. Users are prohibited from posting viruses, corrupted data or other harmful or destructive files.
6.1.6.17. Users are prohibited from posting content or links to content that, in the sole judgment of Hellopeter:
6.1.6.17.1. violates the Content Guidelines set out above;
6.1.6.17.2. is objectionable;
6.1.6.17.3. restricts or inhibits any other person from using or enjoying the Site; or
6.1.6.17.4. may expose Hellopeter or its affiliates or its Users to any harm or liability of any type.
6.1.6.18. As a business you undertake that you will not attempt to mislead, influence or impersonate a competing business or consumer including by:
6.1.6.18.1. writing a review of your own business;
6.1.6.18.2. getting your employees to write a review of your business;
6.1.6.18.3. writing a review of any business that your owners are employed at, own, manage, or have a financial interest in;
6.1.6.18.4. utilising any optimisation company, marketing organisation, or third party to submit reviews;
6.1.6.18.5. impersonating a competitor;
6.1.6.18.6. asking friends or relatives to write positive reviews;
6.1.6.18.7. submitting reviews on behalf of consumers;
6.1.6.18.8. pressuring consumers to remove a negative review on Hellopeter;
6.1.6.18.9. asking consumers to remove their reviews in return for a discount or incentive;
6.1.6.18.10. prohibiting or discouraging consumers from posting negative or critical reviews of their experience;
6.1.6.18.11. reviewing a direct competitor, even if you are a bona fide customer of the competitor;
6.1.6.18.12. running or consideration of any incentive program that involves asking consumers to write a review of any nature in return for a discount, incentive or prize requires prior written approval from Hellopeter.
6.1.6.19. If you as a business breach the aforegoing paragraph:
6.1.6.19.1. we reserve the right to publicize your conduct on the Site in such manner as we deem appropriate. This may take the form of a penalty notice, explaining that your business' reviews are suspicious. We post these warnings rather than removing your business from the site entirely because the notice gives consumers the information they need to make the most informed decisions;
6.1.6.19.2. we may apply penalties to how your business is scored and ranked on the Site, the effect of which will be that: i) your ranking will drop; ii) your business to appear later in a list of similar businesses;
6.1.6.19.3. we may decide that your business is no longer eligible for recognition in the form of Hellopeter top lists, news and press releases;
6.1.6.19.4. we may block or remove the fraudulent reviews.
6.1.6.20. You assume all risks associated with Your Content, including anyone's reliance on its quality, accuracy, or reliability, or any disclosure by you of information in Your Content that makes you personally identifiable.
6.1.6.21. You represent and warrant that you own, or have the necessary permissions to use and authorize the use of, Your Content as described herein. This includes but is not limited to any personal information of any person referred to in a review.
6.1.6.22. You may not imply that Your Content is in any way sponsored or endorsed by Hellopeter.
6.1.6.23. You may expose yourself to liability if, for example, Your Content contains material that is false, intentionally misleading, or defamatory; violates any third-party right, including any copyright, trademark, patent, trade secret, moral right, privacy right, right of publicity, or any other intellectual property or proprietary right; contains material that is unlawful, including illegal hate speech or pornography; exploits or otherwise harms minors; or violates or advocates the violation of any law or regulation.
6.1.6.24. If you are a Registered User, and you ask a reviewer to post a positive review about you on the Site, including in your capacity as an employee of, or service provider to a business, as between you and Hellopeter, you will be deemed to have consented to the Hellopeter processing your personal information in such review, but without prejudice to any rights you may have under Applicable Law to have same removed subsequently.
6.1.6.25. Our Right to Use Your Content
6.1.6.25.1. We may use Your Content in a number of different ways, including publicly displaying it, reformatting it, incorporating it into advertisements and other works, creating derivative works from it, promoting it, distributing it, and allowing others to do the same in connection with their own websites and media platforms ("Other Media").
6.1.6.25.2. As such, you hereby irrevocably grant us world-wide, perpetual, non-exclusive, royalty-free, assignable, sublicensable, transferable rights to use Your Content for any purpose.
6.1.6.25.3. Please note that you also irrevocably grant the Users of the Site and any Other Media the right to access Your Content in connection with their use of the Site and any Other Media.
6.1.6.25.4. Finally, you irrevocably waive, and cause to be waived, against Hellopeter and its Users any claims and assertions of moral rights or attribution with respect to Your Content.
6.1.6.25.5. By "use" we mean use, copy, publicly perform and display, reproduce, distribute, modify, translate, remove, analyze, commercialize, and prepare derivative works of Your Content.
6.1.6.26. Ownership
6.1.6.26.1. As between you and Hellopeter, you own Your Content.
6.1.6.26.2. We own the Hellopeter Content, including but not limited to visual interfaces, interactive features, graphics, design, compilation, including, but not limited to, our compilation of User Content and other Site Content, computer code, products, software, aggregate User review ratings, and all other elements and components of the Site excluding Your Content, User Content and Third Party Content.
6.1.6.26.3. We also own the copyrights, trademarks, service marks, trade names, and other intellectual and proprietary rights throughout the world ("IP Rights") associated with the Hellopeter Content and the Site, which are protected by copyright, patent, trademark laws and all other applicable intellectual and proprietary rights and laws.
6.1.6.26.4. As such, you may not modify, reproduce, distribute, create derivative works or adaptations of, publicly display or in any way exploit any of the Hellopeter Content in whole or in part except as expressly authorized by us. Except as expressly and unambiguously provided herein, we do not grant you any express or implied rights, and all rights in and to the Site and the Hellopeter Content are retained by us.
6.1.6.27. Advertising
6.1.6.27.1. Hellopeter and its licensees may publicly display advertisements and other information adjacent to or included with Your Content. You are not entitled to any compensation for such advertisements. The manner, mode and extent of such advertising are subject to change without specific notice to you.
6.1.6.28. Other
6.1.6.28.1. User Content (including any that may have been created by Users employed or contracted by Hellopeter) does not necessarily reflect the opinion of Hellopeter.
6.1.6.28.2. We reserve the right in our sole discretion to remove, screen, edit, or reinstate User Content from time to time at our sole discretion for any reason or no reason, and without notice to you. For example, we may remove a review if we believe it violates our Content Guidelines.
6.1.6.28.3. We have no obligation to retain or provide you with copies of Your Content, nor do we guarantee any confidentiality with respect to Your Content.
6.1.6.28.4. You should independently verify any User Content on the Site before relying on it. The information and material on the Site is not a substitute for your own judgment. You should make all necessary enquiries and take all necessary professional advice before making use of goods or services referred to on the Site.
